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+====God is dead but the hyperreal is alive and kicking. Our forms of information and communication are composed only of signifiers that have forgotten what they signify; creating a hyperreality that implodes the social and neutralizes any meaning in messages and medium. The explosive idealism of the 1AC prevents the coming implosion of hyperreality by giving meaning to the meaningless – only embracing the implosion can collapse the simulation.==== |
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+**Baudrillard 95** (Jean, "Simulacra and Simulation: The Implosion of Meaning in the Media", pp. 80-83) |
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+Information devours its own content. It devours communication and the social. And for |
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+AND |
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+it is truly the catastrophe of meaning that lies in wait for us. |
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+====This desaturated and unintelligible flow of information creates the hypermarket, a postmodern capitalism that replaces the assembly line with the montage factory where all functions are disintegrated and subjects are trapped in an absolutely totalizing discipline hidden under a façade of inclusion and objectivity. The university is specifically a site of this homogenization of bodies==== |
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+**Baudrillard 95** (Jean, "Simulacra and Simulation: Hypermarket and Hypercommodity", pp. 76-78) |
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+The hypermarket cannot be separated from the highways that surround and feed it, from |
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+AND |
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+satellization of a model (knowledge, culture) whose referential is lost. |
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+====Thus, calls for dialectic progress fail to address the shifting strategic landscape of power – democratic participation and autonomous production of meaning fails in this hyperreality where democracy is already dead and meaning has already been neutralized and coopted to slow the implosion of the system. The alternative is to embrace the 1NC’s radical indifference via our speech act – I no longer claim my subjecthood but embrace hyperconformism to the demands of the system==== |
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+**Baudrillard 95** (Jean, "Simulacra and Simulation: The Implosion of Meaning in the Media", pp. 84-86) |
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+What is essential today is to evaluate this double challenge the challenge of the masses |
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+AND |
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+imperative today is precisely the overproduction and regeneration of meaning and of speech. |